BMW Bulgaria 2007

Website re-launch: Video and Compact versions.

A new standard for
unified brand communication.

In 2007, competing with seven more countries from Middle East, Central & Eastern Europe and struggling with tight deadlines, Bulgaria was the first market to successfully launch the new domestic BMW website. Its video and compact versions offered extensive product presentation, enlargement of the aspect "Experience", inclusion of missing information, increase of quality and improved usability.



Unlike competing markets, the BMW Bulgaria website was released in full without any delay, featuring video and compact versions. There was no missing content neither brand design report for corrections.
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